New York Italian Syle
down South!
Louis Leggio missed back home
Leggio moved to the Grand Strand 13 years ago, and he said it was hard to find places to buy things he liked to eat back home. “I got frustrated with it,” He said. So Leggio decided to do something about it.
The market is meant to give Grand Strand transplants from the Northeast a taste of home. “People want that European that northern food that they grew up on,” He said.
While Roma Ray is a new store in the Myrtle Beach area, it too has its roots in New York. Leggio added. “A woman called me and she said, ‘Are you the same Roma Rays from New York?” I said ‘New York is a big space they used to be located in Long Island,’” Leggio recalled. “So, she yells out ‘Ma! Dad! this was the same place used to get the bread every day.’”

Louis Leggio is an unapologetic New Yorker. “The South is nice, but it’s too laid back for me,” Leggio said. “I’m from the hustle and bustle of big cities with millions and millions of people.”